Always Trying Font Review
As a web designer, I’m always on the lookout for fonts that bring both personality and purpose to a site. Always Trying caught my eye during a recent project where I was redesigning a boutique online store’s homepage. The font’s modern decorative style had a unique charm that felt fresh yet professional.
Visual Personality and Digital Appeal
Always Trying has a distinct visual personality. Its curves are smooth, its angles are clean, and it carries a subtle elegance that makes it stand out without overwhelming the design. It feels like a typeface that knows how to make an impression—perfect for headers, logos, or any place where you want to add a touch of sophistication.
On screen, the font maintains a strong presence. Whether used in a hero section, a call-to-action button, or a landing page title, it delivers clarity while adding a sense of creativity. It’s not overly ornate, which means it can work well in digital environments without sacrificing readability.
Real-World Web Design Use Cases
I tested Always Trying in several real-world scenarios. On a product landing page, it worked beautifully as the main headline, drawing attention without being distracting. In a blog header, it added a stylish contrast to the body text, creating a clear visual hierarchy.
For a coaching website, I used it in the hero section. The font complemented the minimalist layout, giving the page a polished feel. It also paired well with a simple sans-serif font for the body copy, balancing creativity with functionality.
When placed over an image banner, Always Trying didn’t clash with the background. Instead, it created a nice interplay between the text and visuals, making the message more engaging. On mobile devices, it scaled well, maintaining legibility even at smaller sizes.
Readability and Responsive Performance
One of the key concerns with decorative fonts is their readability, especially on smaller screens. Always Trying handles this pretty well. Its open letterforms and balanced spacing help it remain readable even when used in short phrases or headings.
However, I wouldn’t recommend using it for long paragraphs or dense blocks of text. It works best as a display font rather than a body font. For example, on a course sales page, I used it for the headline and subheadline, but switched to a clean sans serif for the rest of the content to ensure accessibility and ease of reading.
When testing it on dark backgrounds, the font still held up. Its weight and structure gave it enough contrast to be visible without needing additional styling. On light backgrounds, it looked equally good, offering a soft yet confident presence.
Font Pairing and Design Flexibility
Pairing Always Trying with other fonts can enhance its impact. I found that it pairs well with a simple sans serif like Open Sans or Lato. This combination allows the decorative font to shine in headlines while keeping the overall design clean and professional.
It also works well with a script font for a more artistic look. For a portfolio site, I used it alongside a handwritten font for a personal touch, which added warmth and individuality to the design. When paired with a serif font, it brought a more editorial feel, suitable for blogs or storytelling sites.
The font comes in multiple weights, which gives flexibility for different design needs. I used the bold version for a CTA button and the regular for a heading, creating a natural progression in the visual hierarchy.
Considerations for Web Projects
Before using Always Trying on a live site, it’s important to check the available styles and file formats. Make sure the font includes webfont versions like WOFF or WOFF2 for optimal performance. Also, verify that it supports the languages your audience uses, especially if your site serves an international market.
Commercial licensing is another consideration. If you’re using the font for a client project or an online store, confirm that the license covers those use cases. Some fonts have restrictions on web use, so it’s worth double-checking before implementing it.
Finally, test the font across different browsers and devices. While Always Trying performed well in most cases, there were minor variations in rendering on older browsers. A quick cross-browser test can help ensure consistency and avoid unexpected issues.
